DreamKnit is one of Vuori’s signature fabrics with the type of softness you have to feel to believe. To spread the word about it, we tapped in Livvy Dunne—a Vuori Athlete and beloved influencer. With her help, we developed a campaign that showed how DreamKnit is the perfect choice to keep you comfortable as you move from point A to point B and beyond. These videos, which ran on TV as well as in paid ads, were the top performers for Vuori in 2025.

My Role: Concept development, scriptwriting, tagline writing